Throwing a bunch of money at your website is like throwing a bunch of money at the economy or at education…there is no guarantee the money will do any good if it isn’t handled well. There are numerous ways to put together websites these days and you can pay as much or as little as you choose. Paying a lot is no guarantee you will be getting an effective website. Paying a little doesn’t mean your site cannot compete with other competitors in your niche.
When all is said and done, it is your content that will cause your website to thrive or to languish. “So how do I get great content for my website?” you might ask. It is no easy task or else everyone would do it successfully…and they don’t. The challenge is that the content has to be YOUR content… about YOUR business…and no one knows your business like you do. A business owner asking some web designer to build a beautiful site that drives business and then leaving it up to them to generate the quality content is unrealistic and naïve. Web designers know web design, not your business or your market niche.
Writing quality content is challenging but it can be done…just don’t expect outsiders to do it for you. I am going to introduce three principle concepts to guide you in composing the kind of web content that gets results. Each concept will be further developed in subsequent blogs so if you find these insights helpful be sure to come back to the MYDNNWeb blog often.
Here are the 3 Prinicples of Effective Web Content:
#1 Every page must have a TARGET
#2 Every page must ELIMINATE the SUPERFLUOUS
#3 Every page must have a CALL TO ACTION
I will be breaking down each of these principles in following blogs to help you sharpen the content on your website but be warned…these principles are going to make you think and make decisions that cannot be abdicated or outsourced. If you do the work and focus your content to fit your business, I guarantee you will see marked improvement in the effectiveness of your website.